It’s crucial everybody feels confident that their suppliers use the System of Warranties - Stephane Fischler

The System of Warranties (SoW) in the diamond industry dates back to 2002, when the World Diamond Council (WDC) in team with the World Federation of Diamond Bourses (WFDB) and the International Diamond Manufacturers Association...

13 november 2017

IIDGR’s proprietary technology gives polished diamonds unique identity

The International Institute of Diamond Grading & Research (IIDGR), a unit of the global diamond giant, De Beers, grades natural stones and is also using its proprietary inscription technology to inscribe a unique identification on tables of each...

07 november 2017

In future, only those who offer innovative designs will survive

A science graduate from Madras University, Srinivasan's one-man venture with just 10 employees launched in 1984 has now grown into the present Emerald Group, in about 3 plus decades. The Group from Southern India is one of the largest jewellery manufacturing...

30 october 2017

Conditions are still very difficult - Ernie Blom

Ernie Blom, the President of the World Federation of Diamond Bourses (WFDB) for the third term, has served on a range of industry bodies as an executive as well as chairman for many years, including Chairman, Diamond Dealers Club of South Africa...

23 october 2017

Pavel Vinikhin: ALROSA will make a worthy contribution to the revival of the ‘Russian Cut’ Brand

ALROSA is known as the largest diamond mining company throughout the world. However, not everyone is aware that it has its own diamond-cutting division. For a long time, the activity of DIAMONDS ALROSA remained in the shadows, only occasionally attracting...

16 october 2017

Love & Co adopts Sarine Profile Digital Diamond Report

14 september 2017
Sarine has announced that its Sarine Profile digital diamond report will be rolled out across China by Soo Kee Group Ltd under the Love & Co. brand for its proprietary 'Lovemarque' diamond collection. Love & Co. is the bridal brand of Singapore Exchange mainboard-listed Soo Kee Group Ltd.
The jeweller announced its partnership with Sarine and its initiative to be the first jeweller in China to introduce the first fully digital diamond report program. These digital reports in Chinese provide an exciting visual and experiential 'story' of the diamond, targeted directly at the younger generation of consumers in China, thereby enhancing their in-store purchase process while building their trust and confidence.
Daniel Lim, CEO of Soo Kee Group, said, “We are happy to extend our relationship with Sarine as we enter the Chinese market. Being the first jeweller in Asia to adopt the unique fully digital Sarine Profile diamond display paradigm, we believe this partnership is significant as it reflects our shared vision for a 21st century consumer experience in the diamond jewellery market – one which we hope to bring to our Love & Co.’s customers in China.”
David Block, Chief Executive Officer of Sarine said, ”The partnership with Love & Co. exemplifies the forward-thinking approach of these key players in the Chinese jewellery retail industry. Sarine is proud to be working with Love & Co. to provide China's first entirely digital diamond story experience, and moreover, we are excited that it will be entirely in Chinese."
With the language specially customised for the China market, this will ensure faster and more effective adoption of the program by Love & Co. stores across China. The brand aims to establish 550 points-of-sale in China and the Hong Kong Special Administrative Region by the end of its fifth year of operation.

Aruna Gaitonde, Editor-in-Chief of Asian Bureau, Rough & Polished


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