Login

Fura Gems tempting India with rubies from Mozambique and emeralds from Colombia

A qualified Chartered Account, Dev Shetty heads Fura Gems Inc as President and CEO, who has recently developed world’s largest emerald mine in Zambia and world’s largest ruby mine in Mozambique. Dev started his career in India but moved to the UK in...

15 january 2018

The Exchange plays a significant role in the global jewellery industry - Li Zhiwei, General Manager, GDGJE

Li Zhiwei, has been engaged in the Gems and Jewellery development management in China’s government department for the past 30 years. He served as Vice Chairman of Gems and Jewelry Association of China for more than 10 years and has effectively pushed...

09 january 2018

Yoram Dvash Hits The Ground Running As Second Term Begins

Having completed his first term in office as President of the Israel Diamond Exchange (IDE), Yoram Dvash sat down with Rough & Polished to discuss his achievements during his first period in office, and plans for the second term following his...

04 january 2018

Eurasian Diamond Center should bring profit and open new prospects and opportunities for all its players

The ALROSA affiliate in Vladivostok established in 2016 was headed by Alexey Ivanov about half a year ago. He was charged with the responsibility for developing business on the company's Far Eastern platform and attracting new customers to the Eurasian...

25 december 2017

NDTC to supply rough worth about $400 m this year

The Namibia Diamond Trading Company (NDTC), a joint venture between the Namibian government and De Beers, said it expects to supply rough diamonds worth $390 million this year. The diamond trader, which has 11 sightholders, had a fixed supply...

18 december 2017

Love & Co adopts Sarine Profile Digital Diamond Report

14 september 2017
Sarine has announced that its Sarine Profile digital diamond report will be rolled out across China by Soo Kee Group Ltd under the Love & Co. brand for its proprietary 'Lovemarque' diamond collection. Love & Co. is the bridal brand of Singapore Exchange mainboard-listed Soo Kee Group Ltd.
The jeweller announced its partnership with Sarine and its initiative to be the first jeweller in China to introduce the first fully digital diamond report program. These digital reports in Chinese provide an exciting visual and experiential 'story' of the diamond, targeted directly at the younger generation of consumers in China, thereby enhancing their in-store purchase process while building their trust and confidence.
Daniel Lim, CEO of Soo Kee Group, said, “We are happy to extend our relationship with Sarine as we enter the Chinese market. Being the first jeweller in Asia to adopt the unique fully digital Sarine Profile diamond display paradigm, we believe this partnership is significant as it reflects our shared vision for a 21st century consumer experience in the diamond jewellery market – one which we hope to bring to our Love & Co.’s customers in China.”
David Block, Chief Executive Officer of Sarine said, ”The partnership with Love & Co. exemplifies the forward-thinking approach of these key players in the Chinese jewellery retail industry. Sarine is proud to be working with Love & Co. to provide China's first entirely digital diamond story experience, and moreover, we are excited that it will be entirely in Chinese."
With the language specially customised for the China market, this will ensure faster and more effective adoption of the program by Love & Co. stores across China. The brand aims to establish 550 points-of-sale in China and the Hong Kong Special Administrative Region by the end of its fifth year of operation.

Aruna Gaitonde, Editor-in-Chief of Asian Bureau, Rough & Polished

Comments

Only registered users can add comments (Register, Login)