“I am bullish on the future of the diamond business. Three reasons for this optimism... new discoveries, extending mine life and the increasing demand for diamonds”, says Martin Leake

Martin Leake is a PhD exploration geologist and Six Sigma black belt who has been involved in the rough diamond market since 2004. He worked for BHP Billiton for 22 years and recently left Grib Diamonds where he helped set up a world-class marketing...

18 september 2017

Diamond exploration junior obtained conclusive proof of diamond-bearing kimberlites in Russia’s North

OOO Proex Service, which is searching for diamonds in the Arkhangelsk Region of Russia, discovered seven kimberlite pipes in the Kozolsky license area having spent 15 months for the find. One of the pipes is very similar to the highly diamondiferous...

11 september 2017

People do not just make fun in the social media, they make purchases there

Oksana Senatorova has been famous in the jewellery world for a long time as a publisher of the ‘Navigator in the Jewellery Trade’ journal, organizer of the international contest ‘The Best Jewellery Store of the Year’, curator of professional events and...

04 september 2017

‘There is no illegal tanzanite mining in Tanzania’

Richland Resources, which wholly-owned TanzaniteOne until the Tanzanian government forced it to relinquish half of its stake to the State Mining Corporation (STAMICO), exited the country in 2015 to focus on its operations in Australia. The formalisation...

28 august 2017

David Block: “Intellectual property theft is not just Sarine's problem...whole industry should combat this phenomenon.”

For more than 15 years, David Block served in various senior positions at Sarine Technologies in Israel and India. From 2012 until his appointment as CEO in 2017, Block was Sarine's Deputy CEO and Chief Operating Officer, with responsibility for...

21 august 2017

Love & Co adopts Sarine Profile Digital Diamond Report

14 september 2017
Sarine has announced that its Sarine Profile digital diamond report will be rolled out across China by Soo Kee Group Ltd under the Love & Co. brand for its proprietary 'Lovemarque' diamond collection. Love & Co. is the bridal brand of Singapore Exchange mainboard-listed Soo Kee Group Ltd.
The jeweller announced its partnership with Sarine and its initiative to be the first jeweller in China to introduce the first fully digital diamond report program. These digital reports in Chinese provide an exciting visual and experiential 'story' of the diamond, targeted directly at the younger generation of consumers in China, thereby enhancing their in-store purchase process while building their trust and confidence.
Daniel Lim, CEO of Soo Kee Group, said, “We are happy to extend our relationship with Sarine as we enter the Chinese market. Being the first jeweller in Asia to adopt the unique fully digital Sarine Profile diamond display paradigm, we believe this partnership is significant as it reflects our shared vision for a 21st century consumer experience in the diamond jewellery market – one which we hope to bring to our Love & Co.’s customers in China.”
David Block, Chief Executive Officer of Sarine said, ”The partnership with Love & Co. exemplifies the forward-thinking approach of these key players in the Chinese jewellery retail industry. Sarine is proud to be working with Love & Co. to provide China's first entirely digital diamond story experience, and moreover, we are excited that it will be entirely in Chinese."
With the language specially customised for the China market, this will ensure faster and more effective adoption of the program by Love & Co. stores across China. The brand aims to establish 550 points-of-sale in China and the Hong Kong Special Administrative Region by the end of its fifth year of operation.

Aruna Gaitonde, Editor-in-Chief of Asian Bureau, Rough & Polished


Only registered users can add comments (Register, Login)