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Diamonds are shifting from occasional to daily wear

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14 may 2018

GJC has played a crucial role in the last 10 years in improving the compliance level in the industry

Coming from a renowned family of jewellers based in Akola, Maharashtra, Nitin Khandelwal heads Khandelwal Jewellers (Akola) Pvt Ltd. He has interests in the Plastic industry, Real estate, Health & Recreation and Cold storage industries as well...

07 may 2018

Johnson: ASM diamond sector a potential new source of supply for De Beers

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03 may 2018

Zimnisky: Hard to protect lab-diamond price as production methods, economics improve

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23 april 2018

Love & Co adopts Sarine Profile Digital Diamond Report

14 september 2017
Sarine has announced that its Sarine Profile digital diamond report will be rolled out across China by Soo Kee Group Ltd under the Love & Co. brand for its proprietary 'Lovemarque' diamond collection. Love & Co. is the bridal brand of Singapore Exchange mainboard-listed Soo Kee Group Ltd.
The jeweller announced its partnership with Sarine and its initiative to be the first jeweller in China to introduce the first fully digital diamond report program. These digital reports in Chinese provide an exciting visual and experiential 'story' of the diamond, targeted directly at the younger generation of consumers in China, thereby enhancing their in-store purchase process while building their trust and confidence.
Daniel Lim, CEO of Soo Kee Group, said, “We are happy to extend our relationship with Sarine as we enter the Chinese market. Being the first jeweller in Asia to adopt the unique fully digital Sarine Profile diamond display paradigm, we believe this partnership is significant as it reflects our shared vision for a 21st century consumer experience in the diamond jewellery market – one which we hope to bring to our Love & Co.’s customers in China.”
David Block, Chief Executive Officer of Sarine said, ”The partnership with Love & Co. exemplifies the forward-thinking approach of these key players in the Chinese jewellery retail industry. Sarine is proud to be working with Love & Co. to provide China's first entirely digital diamond story experience, and moreover, we are excited that it will be entirely in Chinese."
With the language specially customised for the China market, this will ensure faster and more effective adoption of the program by Love & Co. stores across China. The brand aims to establish 550 points-of-sale in China and the Hong Kong Special Administrative Region by the end of its fifth year of operation.

Aruna Gaitonde, Editor-in-Chief of Asian Bureau, Rough & Polished


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