In June, the 585 jewelry network announced the beginning of its new advertising campaign, the Golos Samary radio station reports.

On May 28, jewelry house Kristall Mechty unveiled the “Daughters-Mothers” collection designed by Natasha Koroleva. The release of this collection in May-June turned into a prominent news making event highlighted by some mass media.

In September, the Kremlin Museums will display a retrospective of the finest artworks by Italian jewelry house Buccellati.

In the end of June, Kostroma hosted the now traditional 9th Jewelry Festival sloganned “The Golden Ring of Russia.” The main aim of this event was to secure the brand name of “Russia’s Jewelry Capital” for Kostroma. The “Kostroma Roadshow 2008” tourist forum held within the frames of the festival was to facilitate its operational use in the tourist industry.

The publications related to Lev Leviev and his projects won unconditional leadership in the June-July news traffic. The major array of publications was generated by the City of Perm (which was stipulated by the very news essence), but the information was in the spotlight of other mass media.